【密着史上初】客にお酒を浴びせる新人&〇〇の注文がゼロ…風営法改正の影響か？

風営法改正後の営業に密着！ホストたちが独自の戦法で激しい初回客争奪戦を繰り広げる！そんな中、密着歴７年のディレクターが目にした、初めての出来事とは…

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During the seven years of close coverage, it was the first time such a thing had happened. Song PD: Has the law amendment had any effect?
-I wonder if it has. Song PD: I have been closely covering host clubs for about seven years now. Song PD: This is the first time this has happened. Unlike usual, ROLAND is also unable to speak. To be honest, sales have fallen. We realised that the way we’ve been doing things won’t work anymore, that there’s no future in it. The revision of the customs business law caused a major upheaval in the host industry The current situation of men seeking quick riches Did you get your nails done recently?
-On Saturday Saturday? Oh, I’m sorry! Are you okay? “Spilled alcohol” Your face is your business card.
-Cool. Thanks. Want to try it? Meow! Was it right to imitate ROLAND? Was it right? Due to the revised Public Entertainment Business Act implemented on 18 June, Advertising and business practices were restricted Even at THE CLUB main store managed by ROLAND There was a change in the LED sign in front of the store Previously, the rankings and sales figures were displayed confidently, but they have now been removed.

0:01:59.028,0:02:05.700
The signboard now feels like something is missing. Customers are coming in! Welcome! Even after the revision of the Public Entertainment Business Act, the shop was still bustling with activity. Many new customers visited that day. Nice to meet you. May I sit with you? My name is Minato. I’m Maeda. Can I sit next to you? Can I sit with you? My name is Musashi. Nice to meet you. How have sales tactics changed? First-time customers first engage in a staring contest with the host’s photo. Tokugawa-san Kamijo-san There are two people in the photo, right? Please do that.
-Yes, understood. If you exclude titles or grades, the importance of visuals naturally becomes greater. The person who hit the nail on the head with the customer’s taste is Oh! Your nails are pretty!
-Thank you Did you get your nails done for today? Oh, maybe I did.
-Maybe? Haha. (Nails) Purple?
-Purple Oh, that’s nice. Pretty, pretty Tokugawa Ryuichi, with 8 years of hosting experience He used to be homeless, but now he’s like a pillar of the shop. Please take good care of him. He’s the one on the sign at the entrance.
-Oh, this? “Tokugawa was used for the shop’s sign, which is its symbol.”
Oh, this? Did you bring this? You didn’t bring this, did you? Thank goodness. Wow, it’s a real business card.
-It’s real. It’s real. That’s right, so it’s the first business card that came out after the law was revised. On the contrary, it might be rare. But from a woman’s perspective, they want business cards with photos.
-That’s right. That’s right. The impact of the law change can be seen just by looking at business cards. We have to delete it.
-What? What do you mean? ‘Kamiki Huma (25 years old) One year of experience as a host. Former factory worker’
Well, now I can’t mention my job title, so I have to delete it. Song PD) Oh, I see!
-Yes Delete the title indicating rank within the host organisation Tokugawa’s business card originally included his title and photo, but due to a law revision, it was reissued Now, business cards have settled into a simple style. However, Tokugawa took advantage of this and created new wording But from a woman’s perspective, photo business cards are good
-That’s right Your face is your business card.
-That’s cool. Thanks Can we exchange Line IDs?
-Sure, is that okay? Is that okay? Show me your QR code.
-Sure That’s a really pretty QR code.
-Yeah… What do you mean? Are QR codes not pretty sometimes?
-Sometimes Thank you. (It was nice to talk to you.)
-You’re welcome See you later. I’ll be waiting at the end.
-Okay I enjoyed my drink. I didn’t say anything like ‘No. 1 shop’ or anything like that. I got their contact info in a smart way. But then the new host who came in after me messed up big time… Excuse me. My name is Shinichi. Nice to meet you. May I sit with you? Thank you. May I sit next to you? Thank you. Excuse me. What are you eating?
-This Oh, I didn’t see that! I’m sorry, I’m sorry. I’m really sorry. He definitely knelt down and acted very politely, but this man couldn’t even notice the drink right in front of him. “25 January 2025, Oomiya Audition”
My name is Sato Shintaro. Please take care of me. I don’t have anything particularly impressive to offer, but I am confident in my style and physique. I was hired at the Oomiya interview in January this year. Wow, that’s great!
-Good, good The six-pack that stole the souls of three people Even No, but do you work in a factory?
-Yes, I work in a factory. No, really, there is one? A factory? Tosaka Rin and Noah What do you make at the factory? I make front doors for a housing construction company. “Audition 1st-year student Tosaka Rin”
So far in the audition, people who had been working in factories in the provinces “Audition 3rd-year student Noah”
had been continuing to succeed With that unknown success experience, ROLAND also began to harbour excessive expectations. How did you come to want to try hosting? Actually, during the Oomiya audition, I saw an Instagram story that said, ‘Any questions?’
-Oh, Instagram story I asked Yoo Si-sang if I could be a host even though I was 26 and had no experience. I sent it they replied that it was completely fine, so I said that if I could, I would like to try it, I felt very encouraged, so I decided to apply. Oh, you sent a DM to the representative (Yoo Si).
-Yes, I did. ROLAND’s right-hand man, YU, travels around Japan conducting host interviews. “December 2024 Fukuoka Nakasu Business Trip Interview” To understand the nightlife, the fastest way is to go to the local area. However, discovering gems is not an easy task. I’m getting my teeth straightened, so I’ll take out my braces. Can we finish this interview quickly? It’s not necessary. Interviews take up a lot of time and money. Amidst all this, someone sent me a DM with great enthusiasm It was 26-year-old Shinichi. From the shop’s perspective, they wanted to hire him no matter what. He was the best of all the people I interviewed. Yes, he has a cute vibe. (His tone of voice) is polite and sincere. However, ROLAND is wary at times like this. He has been betrayed many times in the past. But a host can’t just be polite. To have a more serious conversation, it’s necessary to speak freely. You may have built a door, but we need to open it. The door to our hearts. It seems like the line was a bit thin somewhere. Shinichi’s sales style is really I caught a glimpse of it when you sat down, and your nails were so shiny and pretty. Did you get your nails done recently?
-On Saturday. Oh, Saturday! Ah! I’m sorry, I’m sorry. Are you okay? Saturday! Oh! I’m sorry, I’m sorry. Are you okay? “Spilling alcohol”
Spilling alcohol on a customer during your first time serving An unexpected big mistake. For example, do you have a type, like someone with a good body or a Korean style? EXILE?
-What? Someone with a good body?
-Oh, someone with a good body? I don’t think I’m that type. It seems like something a YouTuber would do.
-Oh, you think it’s something a YouTuber would do? It seems like something Mentos and Coke would do.
-Oh, like Hajime Shacho? Should we actually try it?
-Oh, I think it’ll work out. I’ll cheer you on! Don’t say that! It’s time to go, haha. The guest responded indirectly. I’m not here to meet a YouTuber. The door to his heart remained closed. Yes, thank you for the drink. Have a nice day. Song PD) You still look like a rookie… Do I still look like a newbie? It’s been three months… Song PD) No, you use polite language when entertaining guests.
-Oh, right. Yeah… I guess that’s one of my weak points. When hosting, I should be a little more bold, I should entertain guests in a way that brings us closer together. I think using formal language might be creating a distance between me and the guests I don’t know if we’ve built a wall, but we need to open it. The door to our hearts Above all, Shinji needed to open the door to his own heart. “9:00 p.m. The battle for first-time customers reaches its climax” Excuse me. Nice to meet you. I’m Kamijo Itki. May I sit next to you?
-Yes You mentioned my name in the photo.
-Yes, that’s right. The host who entered the table after being identified by the photo is I joined the company in January this year Kamijo Iki, who used to work as a host at a cabaret club This one (customised page) Did you choose it based on the photo? Oh, I see! How about it? The atmosphere is a bit ambiguous.
Really? Is he my type? Good. Thanks. Can we toast? It’s a relatively modern style, but “January 2025, Itki’s first day at work”
There was a video of the first day of work. Sit over here. Huh? Is that someone else? Why did you want to become a host? Why did you want to be the host? Just because I want to do something I want to do later. You have ambition.
-Yes, I have ambition. You want to be great.
-Yes But I feel a little embarrassed to say that here. But I like talking about dreams.
-That’s cute. It’s good to have big dreams. I’ll tell the girl I like.
-Huh? I’ll tell the girl I like about my dreams. Dream is to tell the girl I like No, don’t say it like you don’t like the customer! ROLAND quickly defused the situation, but Of course, he is very strict about manners. What I’m stuck on is, first of all, earlier, when you were asked if you had a dream, for example, you said, ‘Yes.’ When Ituki said he went to a cabaret club, the girls sitting at the table asked, ‘○○-chan, do you have a dream?’ ‘I’ll only say it in front of the guy I like,’ she said. What do you think?
-I don’t feel very good. Right? You don’t feel very good, do you?
-Yeah Well, you might have your own standards, but Do you really have to say that at the table? It’s kind of awkward to brush it off like that. It’s good to have big dreams I’ll tell the girl I like
-Huh? I’ll tell the girl I like about my dream. Don’t say it like you don’t like her. We often make this mistake in everyday life, but the point is who is the protagonist in this situation. This is often reversed. And when you hear words of praise, you shouldn’t just absorb the praise or take it in, you should give the praise back. For example, someone said you’re cute, right?
-Yes Then say something like, ‘○○-san is even cuter.’ Whatever it is, it’s better to return compliments with compliments. I’m embarrassed to say this here. You’re cute! When I saw your reaction, I heard you say ‘You’re cute,’ so I just repeated it. Yeah, that’s right. I was just absorbing everything. I thought you were a sponge. You shouldn’t absorb everything like that.
-Okay, I understand. I thought it was a sponge. You can’t absorb everything like that.
-Yes, I understand. “Six months later”
And Ituki, who transformed from a sponge, Did you choose this (main screen) photo? Oh, I see. The atmosphere is a bit ambiguous. Really? Was it my type? Okay, thanks. Everyone who was tagged in the photos is here. Was there anyone who caught your attention? Hmm… There were several. Are you worried about me too? What do you think? Yes!
-Really? Then I’ll be looking forward to seeing you later?
-(Nods) Thank you Yes. While absorbing the customer’s intentions, saying thank you He grew up with a hard sponge. Song PD) Was it a week ago? ROLAND Song PD) You announced (your response to the law revision).
-Ah, yes. Song PD) At that time, you wondered what kind of motivation Itki needed, right? “25 June (3 days before the revised law came into effect) ROLAND Group emergency meeting”
There was a revision to the Entertainment Business Act, so At that time, Itki spoke on behalf of everyone who had doubts as a new employee. You said that we could no longer mention our previous positions. I think that as long as you are part of an organisation, you need a job title to function. If we can no longer mention our positions, then from the perspective of regular employees, there are aspects of our work that we have been striving for in order to obtain our positions, so does that mean we will now only have seniors and juniors based on the order in which we joined the company? For example, on social media I’m the general manager or ‘I’m the supervisor,’ right? In an organisation, there’s a certain division of roles For example, there is a team leader, but we do not recognise this as a regulation. To some extent, such titles can remain within the organisation, but externally, in media or SNS or signage, so we should not do that. Song PD) How about that? After that, how did Mr. Itki feel? It’s really hard to do business. Seriously. Really? But I think we should try harder with video production, which we haven’t done much of so far, as a way of doing business as an influencer, I feel like I need to change things up a bit. Song PD) How are sales actually going? To be honest, sales have dropped. The amount of donations has changed completely, more so than the store sales. Song PD) You can’t ask for donations anymore? Yes, I can’t even form a group anymore, and until now, I’ve been doing live broadcasts the day after the deadline so I could mention things like, ‘Thanks to the donations, we ranked this position this month,’ I even added my title. I used to do things like that, but now I can’t even mention it. The guests don’t know why they should sponsor me. I’ve raised almost 10 million won so far, but every month In June, it was only about 2 million won, less than half. Speaking of the host’s personal live broadcast, “May 2023, Shun’s home”
Shall we start? Shall we toast right away?
-Shall we toast? Cheers~
-Cheers~ Satomine, thank you for the 10,000 yen.
-Donnez Land Opening Sponsorship Thank you Host industry sponsorship culture pioneer ROLAND Children’s Shun About 5 years ago, during the coronavirus pandemic He pioneered a new path by doing live broadcasts that could be done from home. Thank you
-Thank you Wow, 300,000 won!
-300,000 won! After that, in order to receive donations as income from live streaming, the hosts couldn’t leave the screen. ‘Tsukigami Teruya (24 years old) has been a host for 5 years. Transferred from a large host group’
Viewers of the ROLAND group Sponsorship is a new way to increase sales from people you’ve never met before. It felt incredibly cutting-edge. The main reason most recently transferred hosts moved was because the ROLAND group was strong in live streaming. Until now, I had been earning nearly 10 million yen every month, In June, it dropped to less than half, to 2 million won. The support Hosts belonging to the group The greatest merit of live streaming was its immense power The impact of the law revision was enormous. Excuse me. Nice to meet you. May I sit with you? My name is Roman. Please take care of me. May I sit next to you?
-Yes Thank you. What’s your name?
-○○ Then I’ll call you ○○-chan. Isn’t that what everyone calls you? Call me Roma-chan. Roma-chan. The last assassin is ROLAND’s stand-in, Romane. Even though he looks like this, he’s a smart host who graduated from a prestigious high school. What’s this (doll)? This is Stella Lou.
-Disney? Stella Lou?
-Stella Lou. Is it the Duffy family?
-Yes, yes. They’re relatives. There must have been a rabbit, a cat, and a turtle in that bear group. I know Olumel (the turtle character). Don’t I look like Olumel? (For a turtle) it’s too bulky, isn’t it? Don’t my eyes look like Olumel’s? No, if there were a wart character, it would look like that. Who’s a wart? Who’s a wart? That Roman has been a host for six years. Who’s a wart? He even speaks a fake Kansai dialect fluently. The reason he came to Tokyo was to work at a maid café. Ah, in Akihabara?
-Yes, that’s right. Oh, so you work in Akihabara?
-No, I’m doing something else now. Oh, really? I see. But do you still think Akihabara is the best? I go to Akihabara often. I often hang out at cafes in Akihabara. Oh! Not a maid cafe. Just a regular cafe. I really like cafes. Coffee too. You mean a cafe where they don’t do the ‘nyan nyan’ thing? Meow… no, it’s not like that. You don’t meow?
-If I meow, won’t it be a broadcasting accident? No, it’s okay. Then should we try it? Meow! If you can’t appeal with numbers like rankings or sales, Romane can be anything, even an insect. “Tomoya (33), host at the main branch, Tsukasa’s older brother”
You need to choose one of the hosts who arrived today to see off. Hmm… One of these two Then, based on my intuition…
-Huh~ Chameleon-like Romané VS Traditional Host Tokugawa Indeed This one!
-Thank you It seems that Romane was more entertaining. Excuse me. Thank you. It was so quick (because we were entertaining guests at the end) that it felt like I just took a walk. Can we continue drinking later today?
-I have to work tomorrow, so I’m going home. What time?
-I have to be at work by 10 tomorrow. In the morning?
-Morning What time do you get up in the morning?
-Um… I get up at 8 o’clock That’s fine, I get up at 8 too No, it’s okay No, not even for a moment? Not even for an hour? Not even an hour? No, I’m going home. You’re really tough, lol. You’re completely unbreakable. It doesn’t matter if it’s iron or a wall. In the end, it was a total defeat that day. But Romane said it was fun. It seems she really meant it. ROLAND’s shop THE CLUB main store The fee for first-time customers is 30,000 yen for 60 minutes. If you move to a new seat, your name will change to your real name and the fee will increase significantly. Hosts who receive a farewell name negotiate like Romane. “PM 9:30, one and a half hours since opening” Host clubs after the revision of the Adult Entertainment Business Act The night grows deeper Nice to meet you. My name is Jaga. Please take care of me. May I sit next to you? Nice to meet you. Please take care of me. May I sit next to you?
-Yes Thank you. I’m new here. ROLAND’s goal is to be the safest shop anywhere. The number of first-time customers continues to increase. The next customer is Shun, who has been assigned to see them off. Are you going home today? Are you going home? No, ROLAND said he wasn’t coming.
Oh, really? He’s not coming today. I just asked the office staff. You came because you wanted to see ROLAND today. I wonder why. It seems like he was the chairman of the group. To a customer hesitating to take over the seat after hearing about the absence I have some good news. About what you asked me earlier, Roland is supposed to come to work today. What should we do? Wow, if ROLAND is coming, wow! But it feels like this was made possible by ROLAND’s power. For the sake of the gods, lol. Ah, I feel like I’ve been rejected. Decided to stay in my seat thanks to the Roland effect. God, Buddha, ROLAND Even though it’s a short film, the content itself is worth 100,000 won, but it’s 100,000 won per hour. After that, if there’s more, there will be an additional charge, so be careful. Then, can I charge 100,000 won for continuing the session? The law strengthens regulations on outstanding payments at host clubs. Originally, ROLAND’s shops had a blanket ban on credit, They had been explaining the fees more carefully than ever before. ‘ROLAND arrived at work two hours after opening.’ He’s totally embarrassed!
What should we do? He’s so sacred.
Sacred? LOL. ‘Finally meeting ROLAND.’
Thank you. Just sit next to me.
-Should I? I came to make you happy. Thank you. Wow, he’s cool. What should I do? I’m so nervous. I called ROLAND a god. Can you tell him yourself? ROLAND is like a god. He’ll be more blessed than that gentleman over there. That’s right. What do you want me to grant you? Do you have any wishes? You never know, just tell me. Put your arm around my shoulders…
-Oh, this? Oh, what should I do? Now I can die without any regrets. What should I do? I’ve used up all my luck for this year. Nothing good might happen in the second half of the year. I’ll just keep thinking about this memory. That’s right. The destructive power of the real ROLAND was tremendous. Come on in. Can I sit with you? Excuse me You said we could continue from where we left off Your teeth are really pretty. Your teeth are amazing Try it.
-No, yours are pretty too. You’re not a dental expert or something, are you? Wow, your teeth are amazing! But then again, I’ve never seen anyone with prettier teeth than you on TV. The real ROLAND is here. So the shop is peaceful. No one believed it or doubted it. Thank you very much for visiting THE CLUB main store today. We will now close all last orders. Close coverage from before opening to closing time At that moment, PD Song noticed something unusual. That’s right. That night, not a single bottle of champagne was ordered. Song PD: Not a single bottle of champagne was ordered.
-Yes Song PD: Could it be the effect of the law revision?
-Could it be? Song PD: No, I’ve been closely covering host clubs for seven years now. Song PD: This is the first time this has happened. For a PD who has seen many expensive bottles, today’s scene was strange. If there are no champagne orders, there are obviously no champagne calls. Does this affect the store’s sales? The monthly sales are still in the early stages, so it wasn’t particularly bad. I said that it doesn’t have that much of an impact. Song PD) So, the daily sales haven’t changed much? The daily sales, have they changed much?
-No, they haven’t. ‘Kanon Kobayashi, 26 years old, ROLAND’s younger brother. Nine months of office work experience.’
It hasn’t changed. In fact, he said that July’s results were good. Song PD) Oh, so it was just a coincidence today? I want to believe so. Song PD: Oh, and there’s an LED sign outside, on the left side of the entrance. Song PD: That one also has the job title and sales figures removed. Yes, that’s right. I said I would put up photos of the hosts who worked hard. No, to be honest, I want to write everything. I want to write about all the hard work they’ve put in. It’s frustrating as an owner that we can’t show the hosts’ efforts in numbers. As an owner, it’s frustrating. Sales figures and job titles are edited out of the store advertisements. Right now, only the logo is displayed on the screens inside the store. Even at first glance, if we can’t give off the aura of being No. 1, the world will think we’re no longer No. 1. They are saying that we need to be prepared to that extent. And now, we are receiving a lot of inquiries about transfers.
-Why? It’s probably because the industry has realised that if you don’t do things cleanly, you won’t survive. Even the hosts in the industry have come to realise this. Because we were the first to do this, we knew that the old ways wouldn’t work anymore and that there was no future in them. So we’ve seen a huge increase in requests for meetings to discuss this. So there is a positive side to it. You’ll understand when you try it. the customer base, including the way we’ve been doing things up until now. There’s no other shop that has been this thorough (in terms of ethical awareness). For example, as you know, we have someone who used to be a police officer working at our shop Don’t be pessimistic, everyone. Because the owner is confident that he will win no matter what. Don’t worry about that part. Please rest assured. Anyway, we want to create a clean and safe environment where customers can enjoy themselves. In addition to deploying very strong security, ROLAND requires first-time customers to sign a consent form stating that they will not be allowed to run up a tab. This strengthening of ethical awareness long before the law was revised about six years ago, when we first became independent. Some people go through the yellow light, while others stop. We talked about stopping at yellow lights. So when we’re not sure, we just stop. The ethical awareness that people talk about these days is not just words, but something that must be instilled to ensure the safety of customers is not just a slogan. It is a belief that ROLAND has realised one by one It was a belief that has been realised one step at a time. Now, more than ever, it is ROLAND’s commitment.